Wish:二季度平台整体流量较去年同期增长近30%

今年二季度,Wish平台整体流量较去年同期增长近30%;同时2020年上半年,Wish平台的新品(30天内上传)流量持续增长,上半年的新品(30天内上传)流量整体环比去年下半年增长了超过85%。今年二季度环比一季度,美国是增长最快的国家市场之一,英国、法国、德国、加拿大等国也实现了显著增长。

In the second quarter of this year, the overall flow of wish platform increased by nearly 30% compared with the same period last year; Meanwhile, in the first half of 2020, the flow of new products (uploaded within 30 days) on the wish platform continued to grow, and the flow of new products (uploaded within 30 days) in the first half of 2020 increased by more than 85% compared with the second half of last year. In the second quarter of this year, compared with the first quarter, the United States was one of the fastest growing national markets, and the United Kingdom, France, Germany, Canada and other countries also achieved significant growth.

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从品类的角度看,hobbies、fashion、gadgets、home décor、accessory依然是Wish销售最高的五大品类,其中,hobbies、accessory、makeup、baby&kids等品类,二季度环比一季度增长都超过50%。在过去的几年间,Wish平台男性用户占总用户的比重已经上升到40%;年龄小于35岁的用户占比,下降到接近40%;随着拥有更强购买力的用户增加,平台整体的客单价也增长40%左右。

From the perspective of category, hobbies, fashion, gadgets, home D é Cor and accessory are still the top five categories of wish sales. Among them, hobbies, accessory, makeup, baby & kids and other categories increased by more than 50% in the second quarter compared with the first quarter. In the past few years, the proportion of male users of the wish platform has risen to 40%; The proportion of users younger than 35 years old dropped to nearly 40%; With the increase of users with stronger purchasing power, the overall customer unit price of the platform also increased by about 40%.