In the second quarter of this year, the overall flow of wish platform increased by nearly 30% compared with the same period last year; Meanwhile, in the first half of 2020, the flow of new products (uploaded within 30 days) on the wish platform continued to grow, and the flow of new products (uploaded within 30 days) in the first half of 2020 increased by more than 85% compared with the second half of last year. In the second quarter of this year, compared with the first quarter, the United States was one of the fastest growing national markets, and the United Kingdom, France, Germany, Canada and other countries also achieved significant growth.
From the perspective of category, hobbies, fashion, gadgets, home D é Cor and accessory are still the top five categories of wish sales. Among them, hobbies, accessory, makeup, baby & kids and other categories increased by more than 50% in the second quarter compared with the first quarter. In the past few years, the proportion of male users of the wish platform has risen to 40%; The proportion of users younger than 35 years old dropped to nearly 40%; With the increase of users with stronger purchasing power, the overall customer unit price of the platform also increased by about 40%.