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01

新手适合做哪个类目?新店什么类目比较好卖?


类目不存在好卖不好卖,只有好不好卖的款式。在这里提供几个思路:优先选择自己熟悉的感兴趣的行业。其次是近期飙升的类目,比如2020年疫情导致运动健身相关类目大火。再者,中小卖家可以考虑一些小众类目,避开红海的竞争。

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There is no category that is easy to sell, only the styles that are good to sell. Here are some ideas: give priority to the industry you are familiar with and interested in. The second is the category that has soared recently. For example, the epidemic in 2020 led to a fire in sports and fitness related categories. In addition, small and medium-sized sellers can consider some niche categories to avoid competition in the Red Sea.smm panel paypal,best to buy ins subscribers 2022


如果你选择大众类目,一定要做好你的产品规划。比如你想做男装,要考虑想做什么样的男装,到底是日韩系,还是欧美系等。再针对用户群体的年龄,性别进行细分。与此同时,可以搭配包包、鞋子、手表等等产品,进行关联。

If you choose the popular category, be sure to do your product planning well. For example, if you want to make men's clothing, you should consider what kind of men's clothing you want to make, whether it is Japanese Korean or European American. Then subdivide according to the age and gender of the user group. At the same time, it can be associated with bags, shoes, watches and other products.smm panel paypal,best to buy ins subscribers 2022


敲黑板划重点,要了解当地文化,想当地人之所想。


案例一:台湾人普遍偏胖,不妨从大码的宽松版型切入。只专注一个体系服装,人群会越来越精准。


案例二:中国台湾和日本很相似,每隔一段时间都会露营、野餐、学校组织登山,所以就可以根据他们的需求卖相关的产品。只是疫情的突如其来,导致他们的运动需求从室外转到室内了。 


关于选品,我不得不说的是,选择大于努力,有时候选对类目,真的会让你少做很多扶贫的操作,避免在红海里厮杀。


02

Shopee标题优化需要注意的有哪些?


03

店铺一款产品的曝光量、点击率都不错,但为什么出单不稳定?



04

Shopee营销工具之套装优惠实操复盘总结。





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